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The case illustrates how environmental forces affect an industry’s profitability. PESTEL and five forces analyses can be used to examine the retail agricultural equipment industry.

Single case study.

Jonathan Sullivan has a decision to make. His company is struggling due to difficult industry conditions. He is questioning if the company can continue to survive. MEC is an agricultural equipment dealer. The industry has experienced boom-and-bust periods since the company was founded. But the current downturn seems different. The past five years have been difficult as manufacturers have changed their dealership practices. Jonathan has struggled with some of the new practices the manufacturers have implemented. These new practices could negatively impact the company’s ability to survive. Jonathan wonders, “What is the best path forward for the business?”

The case is designed to be used in an undergraduate strategic management course.

Environmental engineering is primarily concerned with the application of technology to the urgent tasks of cleaning up our environment. Its practitioners generally attempt to cope with the problems of streams and waterways polluted by sewage and industrial waste, oceans damaged by oil spills and sewage sludge dumpings, air polluted with noxious fumes and land abused by solid waste disposal. But that is not all that they do. The recent energy crisis has sharply brought into focus the need for alternate energy strategies, including energy extraction from solid waste. Under current estimates, the United States will produce approximately 340 million tons of solid waste by 1980. This is equivalent to one ton of solid waste per person per year. The most widely used methods of waste disposal right now are dumping, incineration and sanitary landfill. They are expensive and they cause pollution. Instead, solid waste can be burned to produce steam which can be used for heating or to generate electricity. It can also be converted to pyrolysis gas or oil, which can be stored or transported. It is from this standpoint that environmental engineering assumes considerable importance. A report which presents an overview of the state of the art in this area is the Resource Recovery from Municipal Solid Waste. Other pertinent guides include Energy from Solid Waste, Conversion of Refuse to Energy, Recycling and Reclaiming of Municipal Solid Wastes, Resource Recovery and Recycling Handbook of Industrial Wastes, and Wasteheat Management Guidebook. No project of this nature can be undertaken without government assistance. A description of the activities of the Federal Solid Waste Management Program is available from EPA's Solid Waste Recycling Projects: A National Directory.